Effective Marketing Strategy for the China Market
Date: 8 March 2018 (Thursday)
Time: 4:00p.m. – 5:30p.m.
Venue: The Vault (Overseas Trust Bank Building, Basement, 160 Gloucester Rd, Wan Chai)
Mainland middle-class consumers are upbeat about the growth rate for their income and spending. Research shows that 81% of the mainland middle-class respondents anticipate their income to rise in the coming two to three years whereas 51% of them will spend more than before in pursuit of a better quality of life. With festival season round the corner, mainland consumers are ready to spend, which is also a golden chance for developing business. However, mainland is quite different with Hong Kong in terms of consumer behaviors, online media platforms and patterns, any promotions targeting mainland consumers should be well planned with strategies.
360 Group is the top Internet security company and search engine service provider in China, its flagship product so.com shares the second biggest market among China's search engine industry with immense users and high market penetration rate (62.5%). While providing secure user experience, it also helps advertisers to dig out huge potential business opportunities. In the latest DBS BusinessClass, our expert is invited to share insights of mainland consuming trends, as well as how do proper digital strategies help SME to enhance promotion performance.
Reserve your seat at this FREE workshop by completing the registration form NOW. Grab your valuable opportunity to tap into the huge market in China!
Registration Link: http://ora.cl/15A0G
*** Please bring your business card for registration at the reception. ***
For any inquiries, please contact Ms. Cindy Xiao at , or by phone at (852) 3468 7775.
Note 1: DBS BusinessClass and 360 International Advertising Unit reserve the right to qualify registration.
Note 2: DBS BusinessClass and 360 International Advertising Unit reserve the right to change the arrangement and content of the event.
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Mr. Chris Wong
Business Development Manager
360 International Advertising Unit
With more than 7 years of senior sales experience, Chris Wong is familiar with various digital advertising solutions including Google, Yahoo, Qihoo 360 and Baidu. He always shares in-depth opinions in digital trends and e-commerce platforms with public.
After joining 360 International Advertising Unit, he takes care of domestic and international brands and gains strong confidence from clients by assisting them to start advertising campaigns.