Innovative Ads Targeting Strategies in China

Boost your business with latest social media marketing strategies and success cases

Date:  January 11, 2018 (Thursday)

Time:  4:00p.m. – 5:30p.m.

Venue: Room B, 20/F, Tower 535 WeWork, 535 Jaffe Road, Causeway Bay, Hong Kong

Language:  English

Admission Fee:  Free

WeChat and Weibo - the two largest social networking platforms in China with billions of monthly active users, are now playing significant roles in Chinese people’s daily life, affecting their communication preference and consumption behaviors tremendously.


Native Ads - a new type of advertisement method that smoothly appears in users feeds and allows companies to get commercial messages across without being too obnoxious, is being discovered by more and more marketers as an innovative way to drive conversions through.

When we look at such digital landscapes, we see huge potentials for companies targeting China market. How to utilize them for your business? What are the key strategies to draw attention from high-end consumer group from mainland China? 


Equipped with 800 million of Chinese netizens data, 360*, expert of China’s digital marketing industry, will team up with leading solutions platform Westwin**, to share insights on boosting your business with the latest marketing strategies and case studies on January 11 at WeWork Tower 535. Come and join us!

* 360, is the international advertising unit of Qihoo 360 Technology Ltd. With the support of massive data, it is the largest browser and navigation portal in China and helps companies to reach millions of Qihoo 360’s users across PC and Mobile. Its major clients include, Expedia, Hilton Group, Asia Miles, iHerb, Abercrombie and Fitch.

** Westwin (Xichuang) was formerly known as Microsoft Online (MSN China). As the core partner of Microsoft in China, Westwin has been the exclusive entity officially operating Bing Ads in China market for over 10 years. The team has helped thousands of customers to gain success in cross-border business.

Reserve your seat at this FREE workshop by completing the registration form NOW. Limited seats are available, don’t miss out this valuable opportunity to tap into the huge market in China!


*** Please bring your business card for registration at the reception. ***

For any inquiries, please contact Ms. Cindy Xiao at or by phone at +852 3643 0082.

Note: Qihoo 360 International Advertising Unit and Westwin reserve the right to qualify registration.

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With years of digital sales experience, Lu Jin is an expert in China market solutions. Some of her clients through the years include Macy’s, Nestle, Porsche, Pearson, Ultra and more.


Before joining Westwin, Lu spent 7 years in USA and graduated from University of Iowa, majored in Communication Studies. Lu loves to share her experience in lead generations, Search Engine & Social Media marketing, KOL promotions and more.

Mr. Chris Wong

Business Development Manager

 360 International Advertising Unit

With more than 7 years of senior sales experience, Chris Wong is familiar with various digital advertising solutions. He always shares in-depth opinions on digital trends and e-commerce platforms with the public.


After joining 360 International Advertising Unit, he takes care of domestic and international brands and gains strong confidence from clients by assisting them to start advertising campaigns.

Ms. Lu Jin

 Business Development Manager


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