360 Search x WG Empire KOL Social Media Power
How SEM & Cross-border Channels Can Strengthen Your Business in China
Date: 17 January 2018 (Wednesday)
Time: 6:00p.m. – 7:30p.m.
Venue: 18th Floor, Room 18C, WeWork Tower 49, 12 East 49th Street, New York
Admission Fee: FREE
Every 60-seconds in China, Weibo users create 90,000+ pieces of tweets, 300,000+ netizens login WeChat to chat with friends or browse content... social media offers huge opportunities to promote your brand and improve your online buzz through smart content strategies, it is essential for digital marketers to seek out creative social media posts.
In the digital era, while creating content, we are also confronting information-saturation, leads to consumers increasingly rely on credible reviews or endorsements to filter their "real needs". Therefore, more and more global brands have transformed their promotions with a multitude of rising key opinion leaders (KOLs), to leverage on their followers and influence consumers’ decisions.
When seizing the business opportunities, how can global marketers effectively and precisely target at the correct scope of Chinese consumers, especially when their demographics, behaviors and interests are extremely important elements to consider when we advertise?
This workshop, we are happy to have marketing experts from 360 Search* and WG Empire** to share with you how to get in touch with your relevant audience with the help of big data tools, and differentiate your business from your competitors and strengthen your sales performance through identifying creative content strategies and influencers engagement.
* 360 Search, is the international advertising unit of Qihoo 360 Technology Ltd. With the support of massive data, it is the largest browser and navigation portal in China and helps companies to reach millions of Qihoo 360’s users across PC and Mobile. Its major clients include Hotels.com, Expedia, Hilton Group, Asia Miles, iHerb, Abercrombie and Fitch.
** WG Empire management company, focusing on the field of fashion and lifestyle, providing professional PR and branding services, specializing in social media, connecting China and the U.S. market.
Reserve your seat at this FREE workshop by completing the registration form NOW. Limited seats are available!
Don’t miss out the valuable opportunity to tap into the huge market in China!
*** Please bring your business card for registration at the reception. ***
For any inquiries, please contact Ms. Elayna Li at or by phone at + (1) 646 727 6937.
Note: Qihoo 360 International Advetising Unit and WG Empire reserve the right to qualify registration.
Ms. Elayna Li
General Manager (North America)
360 International Advertising Unit
Ms. Vera Wang
Founder & CEO
Follow Us on Social Media!