360 Search Big Data x PARKLU KOL Power
How SEM & Cross-border KOL Can Strengthen Your Business
Date: 18 October 2017 (Wednesday)
Time: 4:00p.m. – 5:30p.m.
Venue: 20/F, Tower 535 WeWork, 535 Jaffe Road, Causeway Bay, Hong Kong
Admission Fee: Free
In the digital age, global brands have transformed their promotions with a multitude of rising key opinion leaders (KOLs), to leverage on their followers and influence consumers’ decisions. While China's retail market is growing strong, the endorsements and power of KOLs – the trusted non-celebrity public figures – are increasing rapidly too. But how can global marketers effectively and precisely target at the correct scope of Chinese consumers, especially when their demographics, behaviours and interests are extremely important elements to consider when we advertise?
This workshop, we are happy to have marketing experts from 360 Search* and PARKLU** to share with you how to get in touch with your relevant audience with the help of big data tools, and differentiate your business form your competitors and strengthen your sales strategies with top influencers.
* 360 Search, is the international advertising unit of Qihoo 360 Technology Ltd. With the support of massive data, it is the largest browser and navigation portal in China and helps companies to reach millions of Qihoo 360’s users across PC and Mobile. Its major clients include Hotels.com, Expedia, Hilton Group, Asia Miles, iHerb, Abercrombie and Fitch.
** PARKLU’s influencer platform was built by influencers and data-driven marketers. They curated China’s top content creators in one place and added comprehensive, real-time campaign tracking software. PARKLU has connected leading fashion and e-commerce brands, from Fortune 100 companies to independent labels, with top influencers.
Reserve your seat at this FREE workshop by completing the registration form NOW. Limited seats are available!
Don’t miss out the valuable opportunity to tap into the huge market in China!
*** Please bring your business card for registration at the reception. ***
For any inquiries, please contact Ms. Vincci Hui at firstname.lastname@example.org or by phone at +852 3905 2088.
Note 1: Qihoo 360 International Advertising Unit and PARKLU reserve the right to qualify registration.
Ms. Vincci Hui
PR & Marketing Manager
Qihoo 360 International Advertising Unit
Ms. Kim Leitzes
Founder & CEO
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