Digital Marketing Transformation:
How Big Data Shapes Business of Tomorrow ?
Date: 22 March 2018 (Thursday)
Time: 4:00 p.m. – 6:00 p.m.
Venue: Room 20B, WeWork Tower 535, Causeway Bay, Hong Kong
Language: Cantonese (with English presentation slides)
In recent years, digital marketing is stepping into the spotlight with rapidly expanding market scale. Under the robust development, the understanding of digital marketing of many advertisers is still lying on the conceptual level. Marketers understand the concept of “data-driven”, have started to invest budget into such area, however, the results might not be as satisfying.
“Foresight” and “Innovation” accomplish marketing. While traditional industries are going through disruptive transformation era, trying to be innovative, what should be marketers’ practices – in terms of leveraging on effective data solutions to grasp market trends, get to know their target audiences, and break through the promotion bottleneck, implement result-driven promotional campaigns and track the results - even achieve marketing transformation?
“Digital Marketing Transformation: How Big Data Shapes Business of Tomorrow ” Workshop is presented by 360 International Advertising Unit* and AdMaster**. Attendees can expect:
How to leverage on big data to analyze the consumers and generate appropriate marketing strategies;
How to provide accurate, real-time, valuable information to consumers;
How to draw consumers’ attention to impulse marketing effectiveness;
How to apply data tools for suitable budget allocation;
How to evaluate ads performance and optimize promotional campaigns by data analysis;
Success case sharing.
Limited seats are available, register now!
A confirmation letter will be sent through email for successful reservation. Please bring the letter and a business card to the reception on site.
Seats must be reserved in advance, no walk-in is accepted.
For any inquiries, please contact Ms. Cindy Xiao at:
Direct Line: (852) 3468 7775
*360 International Advertising Unit (http://www.qs-search.com) is the overseas advertising arm of 360 Group, China’s largest cyber security company. Powered by 360's cross-device product resources and 1bn+ users, the Unit prides itself in its "security" and "innovation" principles, and is dedicated to dynamic, integrated solutions to connect global brands with Chinese users. Since its establishment in 2014, the Unit has successfully helped clients penetrate China market and raise brand awareness considerably. Leveraging on office presence in Sydney, New York and Amsterdam, the Unit is able to serve its diversified clientele ranging from e-commerce, retail, travel, hospitality, education industries to public institutions, spanning over 23 countries/regions. Notable clients include The University of Sydney, Hong Kong Trade Development Council, Hilton Group, Expedia, hotel.com, L’Oreal, ESPRIT, WeWork, iHerb, Mouser, among many others.
** AdMaster (http://www.admaster.com.cn/) is China's leading marketing data technology company. Uses cutting-edge technologies and big data to help brands plan their marketing strategies and predict their effectiveness. By connecting brands, advertisers and consumers, AdMaster acts as a data hub for the digital marketing industry. The company’s online ad measurement technology tracks over five billion impressions every day on computers, smartphones, tablets and smart TVs. AdMaster has long-standing relationships with key Chinese and foreign media providers as well as other industry players, which allows the Company to integrate data from multiple sources into a single data hub. With experience in measuring and analyzing the effectiveness of online ad campaigns for brands from various industries and on multiple platforms, AdMaster is uniquely well positioned to provide advertisers with the insight, tools and expertise that will allow them to maximize their marketing ROI. Since the establishment in 2006, AdMaster has served over 80 percent of the leading domestic and foreign brands in China from various industries. The Company has five business centers and two R&D centers spread across Beijing, Shanghai, Guangzhou, Xi'an and Chengdu. The Company’s competitive advantage comes from the cutting-edge technology - numerous patents have been developed, 50% of the personnel dedicated to research and development.
Note 1: 360 International Advertising Unit and AdMaster reserve the rights to amend workshop content and arrangement.
Note 2: 360 International Advertising Unit and AdMaster reserve the rights to select the event registration.
Mr. Remy Wong
Regional Business Development Director
360 International Advertising Unit
Mr. Lok He
Associate Director, Media Business Team
Ms. Teresa Liu
Remy graduated from the University of Washington and has over 7 years solid experience in the digital marketing industry. Prior to joining 360, Remy worked in various key positions in the advertising unit of Youku Tudou Inc, Focus Media Network, Commercial Radio Interactive and PCCW.
Joined AdMaster in 2011, Lok He has rich experience in data analysis industry, Lok is now responsible for the media business in Southern China. By providing technical solutions for the media and the publishers, he represents AdMaster to promote the media to follow industry standards, and promote the benign development of the ad industry's ecology. And as a consultant before，he has served a lot of advertisers, like Danone, C’estbon, Mead Johnson, etc. Worked in TNS Global market research company before joining AdMaster.
Teresa Liu has rich experience in the field of digital marketing, especially social media listening. She has unique understanding of auto, finance industry and also responsible for monitoring leading brands and offering strategy advices. While working in AdMaster, she learned a lot about consumer insight using big data and helped advertisers better understand the digital world.
Follow Us on Social Media!