Chinese outbound tourists reached 120 million last year and the total spending was USD215 billion. As Macau is one of the top destinations of Chinese tourists, last year, over 20 million Chinese tourists visited Macau, which is over 60% of total no. of tourists. In view of the fact that post-80s and post-90s Chinese are becoming the key segments to Macau’s tourism industry, it becomes critical for Macau’s marketers to understand how to leverage various digital marketing channels to connect with them.


During this 360 Conference, marketing experts from Qihoo 360 International Advertising Unit will leverage Big Data Analytics - 360 Index and 360 Shangyi to explain Chinese tourists’ demographic characteristics, preferences and behaviors and share how to reach Chinese millennial travelers through different digital marketing approaches including paid search ads, display ads as well as live streaming application while we will also introduce: 
(1) How enterprises can leverage the location-based push notification ad of 360 Mobile Safe to promote your brand and product to Chinese tourists and (2) How marketers can adopt in-feed native ad on, the hottest news-reading app in China to deliver brand message to Chinese netizens. Meanwhile, marketing experts from VS Media and Gridsum will also share their insights on digital marketing and trends in 2017.


Reserve your seat by completing the registration form. Seats are Limited!

#1: Qihoo 360 International Advertising Unit reserves the right to amend agenda.

#2: Qihoo 360 International Advertising Unit reserves the right to qualify registration.


All participants will be eligible to join lucky draw session!


1. iPad Mini 4 Wi-Fi version 32GB x1

2. Apple TV 32GB x1

*Please bring 2 business cards to register at the counter and participate in our lucky draw session.

For enquiry, please contact Kent Fung by email at / Hortense Man by
email at or by phone at +852 3468 7775.

Language: Cantonese / Mandarin


2:15pm - 2:30pm


2:30pm - 2:35pm

Opening & Introduction of Speakers

2:35pm - 3:10pm


Targeting Chinese Millennial Travelers with Insights from Big Data


Mr. Kent Fung, PR & Marketing Manager of Qihoo 360 International Advertising Unit

3:10pm - 3:30pm


The Rise of The Internet Celebrities


Mr. Johan Wong, Regional Vice President of VS Media

3:30pm - 3:50pm


Understanding and Optimizing the Consumer Journey


Mr. Wen Jianghao, Consulting Director - South China of Gridsum 

3:50pm - 4:05pm

Networking Coffee Break

4:05pm - 4:35pm


Leveraging Mobile and Native Ad to Drive Performance Based Branding Success


Ms. Dodo Kwong, Operations and Product Manager of Qihoo 360 International Advertising Unit

4:35pm - 4:50pm

Panel Discussion

4:50pm - 5:00pm

Lucky Draw Announcement and Closing

QS Search Limited reserves the right to amend agenda or topics

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QS Search Limited


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