Details:
Chinese outbound tourists reached 120 million last year and the total spending was USD215 billion, while Hong Kong is the top destination of Chinese tourists. Last year, a total of 45.8 million Chinese tourists visited Hong Kong, which is 77% of total no. of tourists. In view of the fact that post-80s and post-90s Chinese are becoming the key segments, it becomes critical for marketers in retail and tourism industries to understand how to leverage various digital marketing channels to connect with them.
During this 360 Forum, Mr. Remy Wong, Business Development Director of Qihoo 360 International Advertising Unit will apply Big Data analysis reports generated from 360 Index and Shangyi to explain how to reach Chinese tourists through paid search ads and display ads. Meanwhile, we are honored to have Mr. Willy Lai, Co-founder & Business Director of Fimmick, to share how to promote your brand and business to Chinese tourists through China’s mainstream social media and Mr. Bernard Pak, Director of Ctrip to share insights on Chinese tourism.
Every participant is eligible to join lucky draw session!
Prizes:
1. iPad Mini 4 Wi-Fi version 16GB x1
2. Apple TV 32GB x1
*Please bring 2 business cards to register at the counter and participate in our lucky draw session.
*Qihoo 360 International Advertising Unit reserves the right to amend agenda.
All participants will receive a free gift!
All marketing professionals from retail and tourism industry are welcomed.
Reserve your seat by completing the registration form. Seats are Limited.
For enquiries, please contact Kent Fung at: (852) 3468 7775 or by email: kent.fung@qs-search.com
Language: Cantonese
Agenda:
2:45pm - 3:00pm
3:00pm - 3:05pm
3:05pm - 3:35pm
3:35pm - 4:05pm
4:05pm - 4:20pm
4:20pm - 4:50pm
4:50pm - 5:25pm
5:25pm - 5:30pm
Registration
Opening & Introduction of Speakers
Speaker:
Mr. Remy Wong, Business Development Director of Qihoo 360 International Advertising Unit
Topic:
Connecting China Consumers through Mobile Ads and Live Streaming Application
Speaker:
Mr. Willy Lai, Co-founder and Business Director of Fimmick
Topic:
Driving Business Growth through China's Social Media
Networking Break
Speaker:
Mr. Bernard Pak, Director - Hong Kong and Macau, Hotel Business Department of Ctrip
Topic:
The Rise of China Online Travel Agency and Consumer Behavior Analysis for Chinese Tourists
Panel Discussion
Topic:
Increasing Your Digital Marketing ROI with Diversified Contents
Lucky Draw Announcement and Closing
QS Search Limited reserves the right to amend agenda or topics
