The importance of online advertising has been rapidly growing in the past 10 years while it
also starts to overtake the traditional advertising channels including billboards and TVC.
However, the explosive growth in the number of digital ad also brought certain problems to
digital marketers, such as higher cost-per- click (CPC), lower conversion and difficulty in
pushing the ad to right audiences. It is time for digital marketers to start using big data
analytics and visualized analysis report to discover relevant trend of search enquiry, brand
position, demographic and geographic characteristics of consumers for developing accurate
ad targeting strategy.
This upcoming forum will be co-organized by Qihoo 360 International Advertising Unit and
Experian. Mr. Dvaid Ip, General Manager of Qihoo 360 International Advertising Unit will explain how to leverage Qihoo 360’s big data, which is based on 800 million China netizens’ data to gain insights on China market, optimize online business strategy and target your ads precisely to the key audiences. Meanwhile, Mr. Kenneth Au, Director, Product Strategy of Experian Marketing Services, Greater China will speak about 300 Million US consumers’ data owned by Experian and how this data helps brands conduct people based marketing via cross channels.
*More speakers under invitation.
Reserve your seat by completing the registration form. Seats are Limited!
Please bring 2 business card to register at the reception.
Reminder#1 Qihoo 360 International Advertising Unit/Experian reserves the right to amend agenda.
Reminder#2 Qihoo 360 International Advertising Unit/Experian reserves the right to qualify registration.
2:15pm - 2:30pm
2:30pm - 2:35pm
Opening & Introduction of Speakers
2:35pm - 3:10pm
Mr. David Ip, General Manager of Qihoo 360 International Advertising Unit
Leveraging Big Data to Discover Opportunities in China Market
3:10pm - 3:45pm
Mr. Kenneth Au, Director, Product Strategy of Experian Marketing Services, Greater China
Use Big Data to Target US Consumers