Details:
 

The importance of online advertising has been rapidly growing in the past 10 years while it

also starts to overtake the traditional advertising channels including billboards and TVC.

However, the explosive growth in the number of digital ad also brought certain problems to

digital marketers, such as higher cost-per- click (CPC), lower conversion and difficulty in

pushing the ad to right audiences. It is time for digital marketers to start using big data

analytics and visualized analysis report to discover relevant trend of search enquiry, brand

position, demographic and geographic characteristics of consumers for developing accurate

ad targeting strategy.

This upcoming forum will be co-organized by Qihoo 360 International Advertising Unit and

Experian. Mr. Dvaid Ip, General Manager of Qihoo 360 International Advertising Unit will explain how to leverage Qihoo 360’s big data, which is based on 800 million China netizens’ data to gain insights on China market, optimize online business strategy and target your ads precisely to the key audiences. Meanwhile, Mr. Kenneth Au, Director, Product Strategy of Experian Marketing Services, Greater China will speak about 300 Million US consumers’ data owned by Experian and how this data helps brands conduct people based marketing via cross channels.

 

*More speakers under invitation.

Reserve your seat by completing the registration form. Seats are Limited!

Please bring 2 business card to register at the reception.

 

Reminder#1 Qihoo 360 International Advertising Unit/Experian reserves the right to amend agenda.
Reminder#2 Qihoo 360 International Advertising Unit/Experian reserves the right to qualify registration.

For enquiry, please contact Kent Fung by email at kent.fung@qs-search.com / Hortense Man by
email at hortense.man@qs-search.com or by phone at +852 3468 7775 / +852 3905 2088.

Language: Cantonese

Agenda:

2:15pm - 2:30pm

Registration

2:30pm - 2:35pm

Opening & Introduction of Speakers

2:35pm - 3:10pm

Speaker:
Mr. David Ip, General Manager of Qihoo 360 International Advertising Unit
Topic:

Leveraging Big Data to Discover Opportunities in China Market

3:10pm - 3:45pm

Speaker:
Mr. Kenneth Au, Director, Product Strategy of Experian Marketing Services, Greater China

Topic:

Use Big Data to Target US Consumers

3:45pm - 4:05pm

Networking Break

4:05pm - 4:25pm

Speaker:

Mr. Markie Chan, Director, IT & Product Development of New iMedia

Topic:
Connecting with Consumer on Social Media

4:25pm - 4:50pm

Panel Discussion

Topic: 
Discovering Secrets to Digital Marketing Success

4:50pm - 5:00pm

Lucky Draw Announcement and Closing

Qihoo 360 International Advertising Unit and Experian reserves the right to amend agenda or topics

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