With China’s rapid growth in economy and Internet penetration rate in recent years, Internet has become battleground for every brand. However, since the Internet world and netizens’ online behavior are changing all the time, marketers have to leverage visualized data of brand trends, search traffics, audiences’ unique characteristics, their geographic locations and behavior to develop effective strategy and adopt mobile and native ads to promote brand.
During this 360 forum, Mr. Remy Wong, Business Development Director of 360 International Advertising Unit will explain how to leverage insights from big data to develop brand strategy. Meanwhile, Ms. Dodo Kwong, Operations and Product Manager of 360 International Advertising Unit will also introduce (1) How Hong Kong enterprises can leverage the location-based push notification ad of 360 Mobile Safe to promote your brand and product to Chinese tourists and (2) How marketers can adopt in-feed native ad on 360 Display Network and TouTiao.com, the hottest news-reading app in China to deliver brand message to Chinese netizens. Other than experts from 360, Ms. Kim Chan, Associate Director - Digital Performance of Reprise Media will also share insights on how to enter China market.
Reserve your seat by completing the registration form. Seats are Limited!
#1: Qihoo 360 International Advertising Unit reserves the right to amend agenda.
#2: Qihoo 360 International Advertising Unit reserves the right to qualify registration.
#3: Attendees please bring 2 business cards and present at the reception to be eligible in joining the lucky draw session.