The explosive growth of outbound tourism and purchasing power has made China’s consumers the most attractive target market. However, most overseas marketers have been encountering challenges in delivering messages to these audiences and positioning its products in the right way. During this seminar, we will be using real business case to demonstrate how to derive insights from Big Data analytics and apply it to boost your business.

Qihoo 360, the China Internet giant is going to host its first digital marketing seminar in Sydney. Don’t miss this opportunity to gain insights on Big Data marketing for targeting Chinese consumers and tourists from Mr. Bob Lu, Regional Business Development Director (Australia & New Zealand) of Qihoo 360 International Advertising Unit.


What topics will be covered?

  • Opportunities in China;

  • Opportunities from Chinese Tourism;

  • Challenges for Connecting with Chinese Consumers;

  • How Big Data Offers Insights on Chinese Consumers’ Characteristics and Behaviors;

  • How to Effectively Connect with Chinese Consumers through SEM and Display Ad;

  • Applying Big Data Insights to Your China Digital Strategy


Reserve your seat by completing the registration form. Seats are Limited!

Please bring 1 business card to register at the reception.


Reminder#1 Qihoo 360 International Advertising Unit/Experian reserves the right to amend agenda.
Reminder#2 Qihoo 360 International Advertising Unit/Experian reserves the right to qualify registration.

For enquiry, please contact Hortense Man by
email at or by phone at +852 3905 2088.

Language: English


2:15pm - 2:30pm


2:30pm - 2:35pm

Welcoming Speech

2:35pm - 3:10pm

Mr.Bob Lu, Regional Business Development Director of Qihoo 360 International Advertising Unit

Secrets to Drive Business Success in China

3:10pm - 3:30pm

Q&A and Networking

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