360 x TouTiao Digital Marketing Workshop - How to Do Native Ads
With the fast-paced evolution of the Internet, global marketers are seeking innovative ways to upsell their products and services through Native Ads – a type of advertisement that smoothly appears in users’ feeds and allows companies to get commercial messages across without being too obnoxious. Native Ads leverage traditional advertising methods to raise customers’ awareness and engagement and call for their actions. It has become a compulsory skill for marketers to take advantages of Native Ads to boost business growth.
Equipped with 800 million of Chinese netizens data, “360”, as an expert of China’s digital marketing industry, will team up with “TouTiao” to share insights on Demand Side Platform (DSP) and trends of Native Ads next week at WeWork Causeway Bay. Come and join us!
* QS search is the international advertising unit of Qihoo 360. With the support of massive data, QS Search has won the trust from million users across the world.
* Toutiao is a news and information content platform powered by artificial intelligence technology. By analysing the features of content, users’ interaction with content, the algorithm models of Toutiao generate a tailored feed list of content for around 700 million users.
FREE Admission and Limited Seats are Available!
Reserve your seat by completing the registration form on the right hand side now!
What topics will be covered?
How Native Ads Drive Performance-based Branding and CTR Success - Ms. Dodo Kwong
Native Ads Trends in China Market - Mr. Stone Chen
Cantonese and Mandarin
*** Please bring 1 business card for registration at reception. ***
For enquiries, please contact Ms. Vincci Hui or Ms. Hortense Man at:
Tel: (852) 3905 2088
Note 1: Qihoo 360 International Advertising Unit reserves the right to amend agenda.
Note 2: Qihoo 360 International Advertising Unit reserves the right to qualify registration.
Ms. Dodo Kwong,
Operations and Product Manager,
Qihoo 360 International Advertising Unit
Mr. Stone Chen,
Sales Director (HK, Macau, Taiwan), TouTiao