Mobile Marketing Strategies in China
Date: 30 August 2018 (Thursday)
Time: 4:00 p.m. – 6:00 p.m.
Venue: Room 2501, 25/F, Lee Garden FIVE, Causeway Bay, Hong Kong
Language: Cantonese (with English presentation slides)
The development of mobile communication application technology and the boost of intelligent terminal users brought the merge of mobile Internet and Application, which created a platform with huge marketing potentials for Mobile Apps.
In China, the amount of intelligent device users exploded since 2012. Today, China has become world’s largest mobile APP market: data showed that Chinese users contributed 1/4 of the total income of global APP stores, in-APP ads and Mobile e-commerce. Shopbop, VSCO, Airbnb went viral in China also indicate that Chinese users are willing to download, engage and invest in high-quality APPs, from time to money.
Quality products need to be seen (APP is more than launch), and how to conduct marketing is an issue that every app developer needs to think about. App store is an essential platform for mobile app marketing, Statistics show that thousands of apps are launched in app stores every month. Whilst in 360 Mobile Assistant, the largest third-party Android app store in China, the number of apps newly added reaches more than 8,000. This is a very competitive market.
In this workshop, our senior marketing expert will answer how to clarify the context of Chinese market and integrate available resources, accurately targeting audiences with the help of big data, thus standing out from fiercely competitive app market, discovering the market potential with popularity and downloads.
Limited seats are available, register now!
A confirmation letter will be sent through email for successful reservation. Please bring the letter and a business card to the reception on site.
Seats must be reserved in advance, no walk-in is accepted.
For any inquiries, please contact Ms. Cindy Xiao at:
Direct Line: (852) 3468 7775
or Ms. Lassie Ren at:
Direct Line: (852) 3468 5406
*360 International Advertising Unit (http://www.qs-search.com) is the overseas advertising arm of 360 Group, China’s largest cyber security company. Powered by 360's cross-device product resources and 1bn+ users, the Unit prides itself in its "security" and "innovation" principles, and is dedicated to dynamic, integrated solutions to connect global brands with Chinese users. Since its establishment in 2014, the Unit has successfully helped clients penetrate China market and raise brand awareness considerably. Leveraging on office presence in Sydney, New York and Amsterdam, the Unit is able to serve its diversified clientele ranging from e-commerce, retail, travel, hospitality, education industries to public institutions, spanning over 23 countries/regions. Notable clients include The University of Sydney, Hong Kong Trade Development Council, Hilton Group, Expedia, hotel.com, L’Oreal, ESPRIT, WeWork, iHerb, Mouser, among many others.
Note 1: 360 International Advertising Unit reserves the rights to amend workshop content and arrangement.
Note 2: 360 International Advertising Unit reserves the rights to select the event registration.
Remy graduated from the University of Washington and has over 7 years solid experience in the digital marketing industry. Prior to joining 360, Remy worked in various key positions in the advertising unit of Youku Tudou Inc, Focus Media Network, Commercial Radio Interactive and PCCW.
Mr. Remy Wong
Regional Business Development Director
360 International Advertising Unit
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