China, is undoubtedly the most attractive target market. However many Hong Kong and overseas enterprises have been encountering challenges in understanding the uniqueness of China market and consumers behaviors as well as developing the appropriate marketing strategy when they promote brand and products in China. Marketers who are looking to grasp the huge opportunity in this ever-changing market shall start to leverage big data analytics and visualized analysis report to discover market trends and characteristics of key customers for enhancing its competitiveness.
Mr. David Ip, General Manager of Qihoo 360 International Advertising Unit will share with members insights on recent consumption trends in China market, potential opportunities and digital marketing strategy development. The presentation will cover:
The Power of Big Data in China 2017
Insights on potential opportunities in China - clothing, food, housing, transportation, online shopping and travel
How enterprises can leverage insights from big data analytics and enhance competitiveness in China market
For enquiries, please contact Kent Fung or Hortense Man at: (852) 3468 7775 or by email: firstname.lastname@example.org / email@example.com
David Ip, General Manager of Qihoo 360 International Advertising Unit
David has over 19 years of experience in IT, Telecommunications and Internet industries. Prior to joining Qihoo 360, he was the VP running the North Asia business development and operations for Avira, prior to Avira, he headed Marketing team for EMC in Hong Kong, and prior to EMC, he held various regional executive positions for Check Point Software Technology and Stonesoft Corporation. He has strong experience in business development and had served various regional key business development positions with PCCW Limited.
David holds a Bachelor of Computer Science from the University College London in United Kingdom.
David’s Recent Speeches:
Event: Big Data & Analytics Innovation Summit
Topic: Driving Success with Marketing Insights using Big Data
Event: 360 Amsterdam Seminar
Topic: Big Data Marketing – Seizing the Opportunity of Chinese Consumers’ Growing Consumption Power
Event: Digital Marketing & Strategy Innovation Summit
Topic: Grasping Mobile Ad and Live Streaming Trends to Drive Digital Marketing Success
Event: 360 London Seminar
Topic: Secrets to Successfully Connect Your Brand to 800 Million Chinese Netizens
Event: China Business Trends 2017
Topic: Booming Digital Marketing Trends of China 2017